Social media big boost to Tailor Made Lettings 3 years of intense promotion and still learning

Our Letting agency uses Social media to promote property and letting services as well as promote the beautiful town of Poole Dorset.Unfortunately its no longer possible to simply sit back behind a shopfront and wait for the customer.

If your going to live in the UK then Poole on the South Coast has to be one of the best lifestyle moves a family can make. The town has been carefully developed and great care has been take particularly around the harbour areas to maintain recreational grounds and in particular trees and tree lines, a great feature of the town is its leafy roads and stunning beach,harbour locations.

Three years ago I set out to work hard on social media promotion of my business in the knowledge that the biggest asset i had available to promote are the town's of Poole & Bournemouth. By this point in time having worked hard to gain a good presence on various media including facebook, twitter, linkedin, pinterest, google plus,flickr, panoramio & blogger the results have been very effective.All the social media are of course all used in support of the two websites we operate tailormadelettings.co.uk and sandbankslettings.co.uk yet they are there to create a public interest in what you have to say and I find myself very well supported when pointing out what a great towns Poole & Bournemouth are. Just stating this fact is an attention grabber

The results of plugging away at this form of promotion has shown a steady growth year on year and now within a time span of 24 hours a single promotion put out on the world wide web by Tailor Made will be seen not only by our followers but often by the people we follow. The results in 24 hours are around 400 views per feature or property either directly promoted or indirectly featured via links. Throw in a regular run of Photographic promotion of the area as well as our physical literature scanned to the internet and coverage is immense particularly when items are sent out daily, from early morning until late night.

In our industry there is a tendency not to train for internet promotion and often many source the job out resulting in regular robotic promotion done by persons who do not understand the industry or the business they are assisting ,therefore there is no message, instead they put out news items of national and local property interest where maybe a prospective customer raises an eyebrow then forgets within a few minutes. Most of the time the reports submitted contradict each other and are not in keeping with the message your business wants to get across. Do these agents think that retweeting every news property item in the UK will get people on board. In my opinion such practice is more likely to be viewed as spam.

In addition to social media agents use web portals. Tailor Made Lettings use Rightmove and Zoopla, property information for these portals is automatically fed from our own websites directly into the portal feed which in turn provides a good source of inquiry. Tailor Made lettings are seeing possibly 18 to 26 inquirers a day from these alone. The key at the moment is to target the Landlords as demand out strips supply by far. Agents struggle to provide choice of property for the variety of inquiries that come in. Its here that Social Media works best and the larger the following the clearer the message the better chance of attracting the Landlord with the property you need. All said and done finding the Landlord then matching property with tenant is the final result where personality rules yet spare a thought for the amount of time effort and process that goes into the many forms of promotion that an agency follows to achieve the end result.This next photo shows a cheeky promo on a friends Ferrari our magnetic promotion was on there for couple hours outside the tennis club then once we mentioned it to him, it was ordered to be removed immediately

Gone are the days where an agent sat on a busy street with a sign saying property for sale and a bunch of keys. Social media web promotion newspaper advertising need an expertise and for people like myself it has become second nature to follow internet trends and look to stay ahead or keep up with the game yet continue with physical processes to gain public awareness Francis Payne Tailor Made Letting agents The dedicated rental agency in Poole Dorset

Property in Broadstone on the market to rent

Rental property in Broadstone is scarce

Did you know that Broadstone in the Poole Dorset area scores high on prospective tenant searches. Broadstone location is the highest searched for rental property via Primelocation, Zoopla, Rightmove portals. Despite this Broastone has the lowest stats for properties available to rent.

Very interesting stats for the buy to let investor in Poole for next time when considering where to purchase. Broadstone is great for school catchment and this we believe this reason to be biggest driving factor for the high interest in renting a property in Broadstone.

Letting Agency Tailor Made Lettings of Poole town office have available this house To Let in Broadstone . Contact us for viewings 01202 770040

Broadstone rental property

Fast moving rental market in Poole Dorset say Poole town centre Letting Agency Tailor Made Lettings

Try finding a property to rent in Poole Dorset The task is not an easy one as anything that is left on the market for more than 7 days tends to be very over priced or simply not of a standard acceptable to the price range its in. A quick glimpse at our website is a good indication of the residential letting market today. Our Tailor Made Letting agents website only has two properties available and we anticipate both will be rented to fully vetted tenants by the end of this week. The average time to rent out a house or apartment in Poole or Bournemouth for this market is now 7 days.

These figures are based on our Poole & Bournemouth operating area over the last 6 weeks during which time we have placed tenants in 14 properties from Westcliff to Sandbanks and as far West as Lytchett. Of course in this market where demand far exceeds supply finding a tenant is easy but Landlords should still be wary as in a market where there are few properties it normally means there are a lot of dubious people seeking to rent and rigorous vetting is still the best way to eliminate risk. Historic checks and credit checking is a must no matter who the person is check them out properly and ask your agent to provide details of the checks. The other check that a property owner should look into is the actual rental value. Many agents who do not specialize in renting homes do not keep their eye on the ball and we seen last month similar property rented out next door to each other with a discrepancy of One hundred & fifty pounds a month simply because it was easier for the estate agent to offer it at the same rent it had been let for for the past 18 months. Essentially the property came vacant and because of the agent it cost the landlord owner 1800 pounds for the 12 month rental. Are you getting the correct rental This is why at Tailor Made Lettings when a property comes up for renewal we use a market rental analysis system to create a written report for that particular street and the immediate surrounding location. The analysis creates a report dating back 12 months. Essentially you feed in property details bedrooms street detached etc and stats are produced and sent to the property owner for a decision on how much rent should be asked. The system works well where a tenant is due for renewal and when faced with a report detailing surrounding similar homes and the rentals for those homes the tenant is more inclined to accept an increase or at least negotiate, whereas without such proof a request to increase rent may result in being given notice by a tenant you do not want to lose.

Tailor Made Lettings are happy to provide owners with rental analysis report for your property. To obtain your report simply email us the address of the property, brief description, number bedrooms & postcode to jamie@tailormadelettings.co.uk or phone Poole 01202 673454 to go to our website click on our name Tailor Made Letting Agents

Poole letting agents fresh advice on buy to let property market

Buy to Let Poole Dorset

The last few months has seen the property market booming in Poole Dorset. So what is happening with the the buy to let market. On the face of it the market is very good with a shortage of property and plenty of prospective tenant inquiries. Wind the clock back 5 years to the time when many property owners who invested in property couldn't sell and were then faced with having to rent their property. Turned out quite a good option because of the low interest rates. So here we are 5 years on with a mini boom and a threat of Government having to take more drastic action to slow the market down and Banks finally happy to lend to buyers. The result has been many of those owners taking advantage and cashing in and many who wanted to buy their own homes buying. In the short term this has left a shortage of rental property in the Poole Area and rents have soared. However Agents are finding they are not replenishing their stocks and seeing more move out's than move in's. Great news for those that have decided to remain Landlords or who are looking at buying a property to rent out. Through our agency we can report that our recognized professional property owners, the smart money have been buying renters. They have been making low offers and gaining high rents believing they are yet again on a rising market for the next two maybe 3 years. The shortage of rental property means that over the last few months the average period to find a tenant has reduced from 3 weeks down to 10 days providing minimal void periods for those who invest. Infact in the last 2 months we have seen 3 purchases where we have advised the buyer/landlord to negotiate as part of the deal access to show the property between exchange and completion resulting in a tenant signing up on or within days of the purchase. We have been pleased with the response to our Buy to Let comparable report/analysis and many property investors have looked at a potential property wondering if the figures quoted by the selling agent are accurate. Tailor Made Lettings given a street name and property description anywhere Poole or Bournemouth will be able to produce a written report detailing all rents asked in that street or within quarter of a mile of that location along with a few other useful stats. For instance consider Broadstone in Poole as a potential location to buy a house. The stats we have show that it is a location with fewest rentals yet has the most searches for rental property. Another trend that we are regularly seeing are end user buyers who look to Poole Dorset as a retirement location. Within the last 12 months 4 people have bought houses in and around the Lower Parkstone area with the sole intention of taking advantage of low prices renting for a number of years before re-modelling refurbishing in readiness for retirement. This trend came to my attention some years ago when a London headmaster arrived at our Sandbanks office. The client was 10 years off retirement was conscious he needed to buy now whilst still on a wage and could afford a mortgage, then in 8 years time he will start getting ready to make his move from the City to a beautiful home in a wonderful seaside town 10 minutes walk of Poole Harbour paying off the mortgage using his lump sum from his pension. Poole Dorset surely has to be one of the best places in Britain to live in. The Harbour,the beach,Purbecks, New Forest,Bournemouth town really make this a feel good area to live and to invest in. Why not call us to discuss potential locations for good investment properties 01202 673454

Poole rental agent

The rental agent in Poole Town centre committed to the rental market

Tailor Made Lettings is proud that it has remained committed to the rental market and next month will be our 18th year for the Poole town centre office on the Barclays international Round-about at High Street North.

Whilst many of our competitors start off as selling agents who incorporate rentals as a sideline the Tailor Made office located at the end of Longfleet Road Poole has never sold property.

Jamie Rolls managing partner states “our business at Poole town centre is about risk minimization and for this reason each member of staff needs to be trained to specialise in rentals & management” The firm points out that their systems and techniques in minimizing risk has developed over many years resulting in virtually a trouble free management programme. Francis Payne senior partner confirms “ If you permit a troublesome problematic tenant into a property you will end up spending most of your time dealing with problems and too many agents who are inexperienced or simply greedy for commission permit the wrong people to occupy creating a headache for everyone involved. With experience, the correct vetting and the right approach problems are avoidable” Whilst the Tailor Made brand name has become synonymous with high end luxury homes the firm is quick to point out that the Poole office applies the same standards of care and risk minimization to all property be it a 1 bedroom town centre apartment or a 6 bedroom waterside mansion the systems are the same for all and are tried and tested. In 18 years Tailor Made Lettings are probably now one of the largest local letting agents and if you are thinking of renting a property the likelihood is that they will have a number of comparables in your area of Poole to support achieving the maximum rent possible without the property remaining empty for too long.