Social media big boost to Tailor Made Lettings 3 years of intense promotion and still learning

Our Letting agency uses Social media to promote property and letting services as well as promote the beautiful town of Poole Dorset.Unfortunately its no longer possible to simply sit back behind a shopfront and wait for the customer.

If your going to live in the UK then Poole on the South Coast has to be one of the best lifestyle moves a family can make. The town has been carefully developed and great care has been take particularly around the harbour areas to maintain recreational grounds and in particular trees and tree lines, a great feature of the town is its leafy roads and stunning beach,harbour locations.

Three years ago I set out to work hard on social media promotion of my business in the knowledge that the biggest asset i had available to promote are the town's of Poole & Bournemouth. By this point in time having worked hard to gain a good presence on various media including facebook, twitter, linkedin, pinterest, google plus,flickr, panoramio & blogger the results have been very effective.All the social media are of course all used in support of the two websites we operate tailormadelettings.co.uk and sandbankslettings.co.uk yet they are there to create a public interest in what you have to say and I find myself very well supported when pointing out what a great towns Poole & Bournemouth are. Just stating this fact is an attention grabber

The results of plugging away at this form of promotion has shown a steady growth year on year and now within a time span of 24 hours a single promotion put out on the world wide web by Tailor Made will be seen not only by our followers but often by the people we follow. The results in 24 hours are around 400 views per feature or property either directly promoted or indirectly featured via links. Throw in a regular run of Photographic promotion of the area as well as our physical literature scanned to the internet and coverage is immense particularly when items are sent out daily, from early morning until late night.

In our industry there is a tendency not to train for internet promotion and often many source the job out resulting in regular robotic promotion done by persons who do not understand the industry or the business they are assisting ,therefore there is no message, instead they put out news items of national and local property interest where maybe a prospective customer raises an eyebrow then forgets within a few minutes. Most of the time the reports submitted contradict each other and are not in keeping with the message your business wants to get across. Do these agents think that retweeting every news property item in the UK will get people on board. In my opinion such practice is more likely to be viewed as spam.

In addition to social media agents use web portals. Tailor Made Lettings use Rightmove and Zoopla, property information for these portals is automatically fed from our own websites directly into the portal feed which in turn provides a good source of inquiry. Tailor Made lettings are seeing possibly 18 to 26 inquirers a day from these alone. The key at the moment is to target the Landlords as demand out strips supply by far. Agents struggle to provide choice of property for the variety of inquiries that come in. Its here that Social Media works best and the larger the following the clearer the message the better chance of attracting the Landlord with the property you need. All said and done finding the Landlord then matching property with tenant is the final result where personality rules yet spare a thought for the amount of time effort and process that goes into the many forms of promotion that an agency follows to achieve the end result.This next photo shows a cheeky promo on a friends Ferrari our magnetic promotion was on there for couple hours outside the tennis club then once we mentioned it to him, it was ordered to be removed immediately

Gone are the days where an agent sat on a busy street with a sign saying property for sale and a bunch of keys. Social media web promotion newspaper advertising need an expertise and for people like myself it has become second nature to follow internet trends and look to stay ahead or keep up with the game yet continue with physical processes to gain public awareness Francis Payne Tailor Made Letting agents The dedicated rental agency in Poole Dorset