Monday, September 10, 2012
Tailor Made Lettings Marketing Campaign
A big push so what worked best
Targetting Landlords we have just completed a big push to increase our property portfolio as demand has been outstripping supply. Part of our recent push included targetted distribution of 5000 flyers in the local area an increase in newspaper and glossy magazine advertising, lots of tweets and plenty of facebook promotion and an appeal to our existing friends customers and tenants to refer Landlords to Tailor Made.
So what worked best and where did the new leads appear from well it seems that an appeal to existing friends and customers showed instant results and it was surprising that when you actually asked someone if they knew of someone who had a property to rent the answer was yes.
Not too much response to media adverts. The flyers are drip feeding owners our way and will hopefully continue to do so. In all a successful campaign but we still need more property. So if you know a friend or colleague who is a landlord Tailor Made Lettings would love to hear from them even if at this stage it is only to check they are getting the right rent. We can provide comparable rental evidence in most areas of Poole & the Western side of Bournemouth.
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