Tailor Made Lettings Marketing Campaign

A big push so

what worked best

Targetting Landlords we have just completed a big push to increase our property portfolio as demand has been outstripping supply. Part of our recent push included targetted distribution of 5000 flyers in the local area an increase in newspaper and glossy magazine advertising, lots of tweets and plenty of facebook promotion and an appeal to our existing friends customers and tenants to refer Landlords to Tailor Made.

So what worked best and where did the new leads appear from well it seems that an appeal to existing friends and customers showed instant results and it was surprising that when you actually asked someone if they knew of someone who had a property to rent the answer was yes.

Not too much response to media adverts. The flyers are drip feeding owners our way and will hopefully continue to do so. In all a successful campaign but we still need more property. So if you know a friend or colleague who is a landlord Tailor Made Lettings would love to hear from them even if at this stage it is only to check they are getting the right rent. We can provide comparable rental evidence in most areas of Poole & the Western side of Bournemouth.

want to live by the sea choose Poole or Bournemouth

Poole or Bournemouth Whilst Bournemouth has the nightlife & according to most teenagers better entertainment what does it offer those who are moving there who love to be near the sea. Lets face it if you are moving to a sea side town then if you had the choice the closer the better Southbourne, Boscombe seafront, the Eastcliff and Westcliff and Alum Chine all have good affordable property in heavily populated locations yet in close range of the miles of gold sandy beach’s but for Bournemouth the upmarket prime area for property is a little inland known as Talbot Woods once the favoured domain of every established lawyer accountant and doctor in the area. It’s a lovely residential area with many fine houses set in mature gardens in leafy Roads but a trip to the beach means go by car or cycle. Alternatively still in Bournemouth the Westcliff is a good location near the Sea with a lovely cliff top walk. Regrettably due to planning policy by Bournemouth local authorities over many years there are very few houses available in the Westcliff as on many large plots they have built apartment blocks. The same can be said of the majority of the Bournemouth coastline areas. Poole with its much stricter planning controls has maintained a large percentage of its houses around seaside locations. Branksome Park & Canford Cliffs are prime examples beautiful homes set in landscaped grounds with wooded walks a prime feature of these areas. The area has a blanket tree preservation order and tight control on building anything over 3 levels. Both Canford Cliffs and Branksome Park have beachfronts similar to Bournemouth but with a much better preserved cliff top pathways. Poole also has the famous Sandbanks peninsula. At Sandbanks the beach is large and there is miles of it. If you get bored with Sandbanks beach cross the chain ferry by car bike or foot to the stunning Purbecks and the beach’s of shell bay, Studland. Alternatively come off the beach and switch to Poole’s stunning harbour walks and views. Areas along the Harbour include Lilliput and Whitecliff as you get further away from Sandbanks towards Poole generally speaking the price of property lowers. For me if I were to live in a seaside town on the South Coast then Poole is hard to beat. Tailor Made specialise in waterside property both rentals and sales. For sales go to www.tmea.co.uk and for rentals www.tailormadelettings.co.uk